If this video tells us anything, it’s that the massive Marvel Cinematic Universe franchise known as the Avengers is finally coming to an end (at least for now). The cast is having fun with their legacy, singing Billy Joel’s, “We Didn’t Start the Fire”, in celebration of the release of their final film installment, Avengers: Endgame.
What does this type of marketing playfulness tell us about the success of the franchise?
1) It tells us the studio is confident enough in the new film to get totally hammed out with how they’re choosing to get fans excited.
2) It tells us the wider entertainment industry, consisting of shows like The Tonight Show Starring Jimmy Fallon, for which this fun video was produced, is interested in teaming up with Marvel to help promote what is bound to be a record shattering opening.